Dr Pepper Launches 2013 Tuition Giveaway, Will Award More Than $1 Million in Tuition to Students across the Country
Students Can Share Their Dreams and Aspirations with Dr Pepper and
Vie for a Chance to Win up to $100,000 in Tuition
PLANO, Texas--(BUSINESS WIRE)--
Just like pep rallies, halftime shows and tailgates, the Dr Pepper
Tuition Giveaway has become a college football tradition. Dr Pepper has
kicked off its 2013 Tuition Giveaway and, for the sixth consecutive
college football season, will award more than $1 million in tuition to
students across the country. Students are invited to submit their story
for a chance to win a variety of prize levels, including one of four
$100,000 grand tuition prizes.
"We're passionate about our longstanding involvement in college football
— and even more passionate about helping one-of-a-kind students pay
their college bills," said Brent Chism, director of brand marketing for
Dr Pepper. "Tuition at the typical public university has risen more than
40 percent over the past 10 years—a staggering statistic that motivates
the Dr Pepper team to work harder each year and help make a difference
in the lives of our fans."
Students 18 and up have the opportunity to tell their story to Dr Pepper
by submitting a short statement at DrPepperTuition.com.
Once submitted, students are asked to promote their stories with their
social networks, and their friends and followers will then have the
opportunity to cast votes for their favorites. The five stories with the
most votes by the end of the promotion will each win $10,000 in tuition.
To up the ante, this year each student between the ages of 18 and 24
whose story receives at least 50 votes will be invited to submit a
60-second video to DrPepperTuition.com.
Dr Pepper judges will select contestants with the most compelling videos
to compete for a chance to win one of four $100,000 tuition grand prizes
during halftime competitions at the Dr Pepper ACC Championship, the Big
Ten Championship, the Pac-12 Championship and SEC Championship games.
During each competition, two finalists will have the opportunity to
throw footballs from the five-yard line into a two-foot hole in an
oversized Dr Pepper can replica. The student who successfully completes
the most throws in 30 seconds will win $100,000 in tuition, with the
runner-up taking home a $20,000 tuition prize. Three contestants invited
to each game who do not advance past a preliminary throw will receive
$2,500 in tuition.
Dr Pepper will also award daily $1,000 tuition prizes on Twitter for
users who tweet with the hashtag #drpeppertuition.
In addition to its new winners, Dr Pepper will continue to celebrate
past winners by featuring 2012 tuition recipients on limited-edition
2013 cans of Dr Pepper, Diet Dr Pepper, Dr Pepper TEN, Dr Pepper Cherry
and Diet Cherry Dr Pepper.
Full promotion details and official rules are available at www.DrPepperTuition.com.
About Dr Pepper
Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest
major soft drink in the United States. Since 1885, the 23 flavors of Dr
Pepper have earned legions of fans that enjoy its unique, refreshing
taste. The brand is available in Regular, Low Calorie, Diet, Caffeine
Free and Cherry varieties. DPS is a leading producer of flavored
beverages, marketing Dr Pepper and 50-plus other beverage brands across
North America and the Caribbean. For more information, visit DrPepper.com
For the brand's latest news and updates, follow Dr Pepper at Facebook.com/DrPepper
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130829005829/en/
Chris Barnes, 972-673-5539
for Dr Pepper
Lauren Samaha, 646-935-4358
Source: Dr Pepper Snapple Group
News Provided by Acquire Media
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