October 7, 2013

7UP Gives Fans a Chance to Win a Trip to the 14th Annual Latin GRAMMY Awards® and a VIP Concert with Enrique Iglesias as Part of Its "Live it UP with Enrique" Promotion

PLANO, Texas--(BUSINESS WIRE)-- 7UP, the official beverage sponsor of The Latin GRAMMY Awards® for the fourth consecutive year, is giving fans a chance to "Live it UP with Enrique" as part of an unforgettable VIP experience. In partnership with The Latin Recording Academy® and Enrique Iglesias, 7UP will send seven lucky fans to Las Vegas to attend the 14th Annual Latin GRAMMY Awards and a private VIP concert by Latin GRAMMY® winner Enrique Iglesias.

"We're excited to continue our partnership with The Latin Recording Academy and help our fans celebrate The Biggest Night in Latin Music™," said Olivia Vela, director of multicultural marketing at Dr Pepper Snapple Group. "7UP is all about uplifting experiences, and we're looking forward to giving seven lucky fans just that with the VIP treatment at Enrique's private concert."

Each winner of the "Live it UP with Enrique" promotion will receive two VIP tickets to the Latin GRAMMY Awards on Nov. 21 in Las Vegas as well as two tickets to enjoy a private VIP concert by Enrique Iglesias the night prior. The prize includes round trip airline tickets for the winner and their guest and a two-night hotel stay.

This is the second year that Enrique Iglesias has performed a private concert for winners of the 7UP promotion. His new singles "Turn the Night Up" and "Loco" are now available on iTunes, and he will release his 10th studio album this fall.

Fans can enter the contest online, via text message or by mail. No purchase is necessary. To enter online, and view full contest rules and instructions for submitting mail-in entries, visit www.winvipconcert.com. Entries via text message can be made by texting "ENRIQUE" to 97579 from any mobile phone. Fans can submit up to one entry per day through Nov. 3 and must be 21 or older and a U.S. resident to enter. The lucky winners will be selected by random drawing on Nov. 4.

The 14th Annual Latin GRAMMY Awards will be broadcast LIVE from Mandalay Bay Events Center in Las Vegas on Nov. 21, 2013 on the Univision Network from 8—11 p.m. ET.

About 7UP

7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). A favorite since 1929, 7UP is THE UNCOLA. 7UP is available in Regular, Diet and Cherry varieties. DPS is a leading producer of flavored beverages, marketing 50-plus beverage brands across North America and the Caribbean. For more information, visit 7UP.com or DrPepperSnapple.com. For the brand's latest news and updates, follow 7UP at Facebook.com/7UP or Twitter.com/7UP.

Enrique Iglesias

Enrique Iglesias has sold more than 100 million albums (albums and singles combined) worldwide, released nine studio albums plus two greatest hits compilations, and is a multiplatinum artist in almost every country around the world. Enrique has headlined nine world tours throughout his career having performed in literally every corner of the world including New York, Mexico, Madrid, London, Sydney, as well as going to cities such as Cairo, Latvia, Minsk, Morocco, Istanbul and Cape Town. Undeniably the biggest Latin recording artist in music history, Enrique has 24 #1 singles on the Billboard Latin Songs Chart as well as having multiple #1's across the Billboard charts with a combined total of 70 #1 charted positions. Enrique's 11th #1 Dance Club Song, "Tonight (I'm Loving You)," made him the king of the chart beating out Michael Jackson for the most #1's in Billboard history. After the releases of "Finally Found You" and "Turn The Night Up," he is now up to 13 #1 Dance Club Songs in total. Enrique's last album Euphoria boasts six #1 hit singles and has sold more than 18 million songs. Since 2011, Enrique sold out arenas in 109 major cities around the world spanning across five continents selling over 1.4 million tickets and landed the "Euphoria Tour" the #1 tour, twice, on Billboard's Hot Tours list. Enrique has been celebrated with just about every award an artist can receive including, multiple GRAMMYs for his recordings, Billboard awards for sales, and ASCAP honors for writing. Enrique Iglesias continues to be one of the most successful artists in modern music having just released his new singles "Turn The Night Up" and "Loco" with a new album expected in Fall 2013. For more information visit: www.enriqueiglesias.com

About The Latin Recording Academy

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY® Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow @LatinGRAMMYs on Twitter, like "Latin GRAMMYs" on Facebook, and join the Latin GRAMMYs' social communities on Foursquare, Google+, Instagram, Pinterest, Tumblr, and YouTube.

Ketchum for Dr Pepper Snapple Group
Rachel Lader, 202-835-9404
Rachel.Lader@ketchum.com
or
Dr Pepper Snapple Group
Chris Barnes, 972-673-5539
chris.barnes@dpsg.com

Source: Dr Pepper Snapple Group

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