Mayor Holland of Plantersville, Miss., Rallies Residents with Let's Play Challenge to Win New Playground
Plantersville competed against 26 Mississippi cities to win
opportunity to build new KaBOOM! Playground
PLANTERSVILLE, Miss.--(BUSINESS WIRE)--
Mayor Gloria Holland of Plantersville, Miss., has been declared the
winner of the Mississippi Mayors' Let's Play Challenge, a Dr Pepper
Snapple Group (DPS) initiative in partnership with the non-profit
organization KaBOOM! The challenge pitted 27 mayors statewide in a
friendly competition for the chance to win a brand new playground.
At the beginning of the summer, mayors encouraged residents in their
respective cities to take the Let's Play Pledge of at least 60 minutes
of additional active play. In just over three months, Mayor Holland
motivated Plantersville residents to earn the highest number of pledges
— as a percentage of its city's population — for the opportunity to
receive a new playground from Let's Play.
"I am so proud of Plantersville residents for supporting our city by
taking the pledge and renewing their families' commitment to making play
a priority," said Mayor Gloria Holland of Plantersville, Miss. "We
secured a lot of support to earn Plantersville a much needed and
A small, close-knit community with a population of just over 1,100,
Plantersville took the lead in the challenge by handing out flyers at
community events and local churches and promoting via social media. The
town employees and volunteers that supported this project assisted those
who couldn't or didn't know how to pledge. Plantersville may be small in
size, but it is big in community spirit.
"We launched this challenge to help Mississippi residents renew their
commitment to active play by taking the Let's Play Pledge," said Vicki
Draughn, vice president of corporate affairs at DPS. "We're proud of
every community's effort and looking forward to working with the
passionate people of Plantersville to build a new child-designed
playground with local volunteers."
Mayor Holland will work with representatives from Dr Pepper Snapple
Group and KaBOOM! to identify potential locations for the new
playground, which will be built in 2014. All KaBOOM! playgrounds are
designed by children who will use them, planned locally by community
members and built entirely by volunteers in just one day.
In addition to the winning city, three other mayors, Cecil Belle of
Aberdeen, Miss., Melvin Hawthorne of Vaiden, Miss., and Joe Shegog, Jr.
of Marks, Miss., each won an Imagination Playground in a Cart™ as a
runner-up prize, thanks to their efforts, which placed second, third and
fourth, respectively. Imagination Playground™ is an innovative design in
play equipment that encourages creativity, communication, and
collaboration in play. With a collection of custom-designed, oversized
blue foam parts, Imagination Playground™ provides a changing array of
elements that allow children to turn their playground into a space
constantly built and re-built by their imagination. All other
participating cities will each receive a $750 maintenance grant to be
allocated to further enhance or improve an existing playground.
"We are thrilled at the high number of pledges in Mississippi and
especially applaud Mayor Holland and residents from Plantersville," said
Darell Hammond, founder and CEO of KaBOOM!. "In a state that needs
access to play and encouragement of healthy habits in children at an
early age, we are pleased to have made this initiative possible in
partnership with Dr Pepper Snapple Group."
For the past three years, Let's Play, a $15 million community
partnership led by Dr Pepper Snapple Group, has worked with KaBOOM! to
build or improve 2,000 playgrounds, benefitting an estimated 5 million
children during the lifetime of the playgrounds. People are encouraged
to visit Let's Play at www.LetsPlay.com
to join the conversation and learn how to apply for the various
available grants to make their communities more active and playful.
About Plantersville, Miss.
Plantersville, located in Lee County, Miss., is a community of
1,000-plus residents thriving in the shadows of nearby Tupelo and the
rapidly expanding communities of Saltillo and Blue Springs.
About Let's Play
Let's Play is a community partnership led by Dr Pepper Snapple Group
(NYSE: DPS) to get kids and families active nationwide. The first Let's
Play initiative is a $15 million, three-year commitment to KaBOOM!, the
national non-profit that's saving play. Together, through Let's Play,
DPS and KaBOOM! will build or fix up 2,000 playgrounds by the end of
2013, benefiting an estimated five million children across North
America. For more information, visit LetsPlay.com
About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored
beverages in North America and the Caribbean. Our success is fueled by
more than 50 brands that are synonymous with refreshment, fun and
flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14
leading brands are No. 1 or No. 2 in their flavor categories. In
addition to our flagship Dr Pepper and Snapple brands, our portfolio
includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's,
Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda.
To learn more about our iconic brands and Plano, Texas-based company,
please visit DrPepperSnapple.com.
For our latest news and updates, follow us at Facebook.com/DrPepperSnapple
KaBOOM! is the national non-profit dedicated to giving kids the
childhood they deserve by bringing play to those who need it most.
Children today spend less time playing outdoors than any previous
generation, a fact that is having disastrous consequences on their
health, achievement levels, and overall well-being. Social entrepreneur
Darell Hammond founded non-profit KaBOOM! in 1996 in Washington, D.C.
with a vision of creating a great place to play within walking distance
of every child in America because children need to play actively every
day at home, in school and in their communities. Since then, KaBOOM! has
mapped over 90,000 places to play, built more than 2,300 playgrounds,
and successfully advocated for play policies in hundreds of cities
across the country. KaBOOM! also provides communities with online tools
to self-organize and take action to support play on both a local and
national level. Hammond chronicles the founding of the organization and
the importance of the cause of play in his The New York Times
Best Seller KaBOOM!:
A Movement to Save Play, now out in paperback. The book
details how businesses and communities can work together to save play
for children across the country. All author proceeds support KaBOOM!.
Headquartered in Washington, D.C., KaBOOM! also has an office in San
Mateo, Calif. For more information, visit www.kaboom.org.
Norma Ballard, 662-844-2012
on behalf of Dr Pepper Snapple Group
Ashley Stoney, 202-835-9454
Source: Dr Pepper Snapple Group
News Provided by Acquire Media
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